St James Clinics is a private therapy clinic that provides pain therapy with a staggeringly high success rate. They are committed to changing the way pain is treated and helping those who suffer. We worked closely with St James Clinics to understand the clinic and treatment a patient would receive as this would inform the bold new visual direction for the identity.
Treatments are offered through Intense Pulse Pressure Therapy (i.P.P.T.) which employs pulse waves to effectively target the causes of pain at a deep cellular level. In contrast to conventional treatments, this innovative approach directly addresses the origin of discomfort, fostering vastly improved pain reduction for quicker recovery and improved mobility. St James Clinics new visual identity reflected the I.P.P.T treatment, using pulse waves to seek out and target pain where it hurts (an effective but uncomfortable treatment).
