British bike builder CCM (Clews Competition Machines) was originally known for its specialised BSA-powered motocross machines, the brand built a reputation for precision engineering and small-volume production.
Modern CCM motorcycles continue this heritage with meticulously crafted, highly customisable bikes produced in limited editions. The new identity draws on the brand’s heritage, the performance and beauty of these naked motorcycles.
The new CCM typeface, Naked, takes its name from the brand’s stripped-back motorcycles—where structure and engineering are fully exposed. An expressive display face following the italic angles in the refined logo with alternates created for impact using the three stripes mirrored across the identity. The brand colours were matched to the original CCM colours of the 1970's.
Bike Show
CCM Visual Identity Roll-out
The CCM design system was flexibly used across a variety of touchpoints from on product to exhibition stands.
